Role: Content Strategist, Video Director & Editor (YouTube & Paid Ads)

Deliverables: Platform-Specific Content Strategy, Paid Ad Campaigns & YouTube Video Assets

The Brief: Celebrate individuality by spotlighting real people with diverse hair types and real hair concerns, combining empowerment with education on proper hair care.
Creative Vibe: Embraced an authentic, high-energy tone wrapped in vibrant, 70s-inspired retro visuals and patterns to drive self-love and confidence.

Narrative Control: Developed the platform-specific creative approaches, balancing moments of joy and humor with educational product-mapping to ensure a cohesive narrative.
Editing & Post-Production: Personally edited the final footage, optimizing the visual rhythm and pacing to maximize emotional connection and audience retention across all digital touchpoints.