Deliverables: Paid Social Campaign, Trend-Focused Video Assets & Storyline Ads

The Strategy

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The Brief

 

Showcase Sephora’s extensive range of travel-sized mini products through an energetic, lifestyle-focused campaign. Drive engagement and sales performance by embedding product versatility and portability into an authentic on-the-go story—emphasizing how these beauty essentials fit effortlessly into any bag for work, beach days, and travel.

The Execution

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Creative Direction

 

Designed vibrant, scenario-based sets paired with a whimsical stop-motion technique, utilizing miniature props alongside products to create charming, eye-catching scenes. Modern Trend Aesthetics: Combined dynamic color palettes with playful stop-motion animation and upbeat audio hooks to capture the brand's lively, high-energy image across digital platforms. End-to-End Post-Production: Handled final video editing, frame pacing, and custom GIF creation, delivering polished, multi-format assets optimized for high impact across social feeds.