Role: Creative Direction & Social Ad Direction

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Deliverables: Paid Social Campaign, Trend-Focused Video Assets & Storyline Ads

 

The Strategy

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• The Brief: Showcase Sephora’s exclusive, limited-edition Ramadan gift range through a narrative that honors regional traditions of gifting and gathering. Drive high-converting paid social performance by embedding product variety into an authentic lifestyle story of guests arriving at an Iftar gathering.

 

The Execution

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• Creative Direction: Storyboarded chronological touch-points of a festive gathering, from the elevator and doorstep arrivals to the main dining table interactions.

• Modern Trend Aesthetics: Integrated a hybrid filming approach, mixing objective framing with immersive, first-person (POV) perspectives to maximize social media engagement.

• Cultural Resonance: Wove traditional Ramadan design elements and atmospheric details seamlessly into the modern Sephora aesthetic.