Objective:​

To To generate awareness and excitement for Sephoria, the largest beauty event, making its debut in Dubai. The campaign aimed to create buzz and establish anticipation for this one-of-a-kind beauty experience.

My Role:​

I led the creation and management of all video content for the event, ensuring a cohesive and impactful visual narrative across platforms. This included producing dynamic videos for numerous out-of-home installations, strategically designed to capture attention and build excitement.

Additionally, I managed and directed a CGI project from concept to completion, collaborating closely with teams to ensure the creative vision aligned with the event’s grandeur and innovative spirit. My role encompassed overseeing the creative direction, providing feedback, and ensuring the highest quality output for all video content.