Role: Creative Direction & Motion Design | Solo Execution

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Deliverables: Campaign Teasers, Hero Video, Directing Live VJ Visuals & Al Wasl Dome Projection

 

The Strategy

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• The Brief: Interpreted strict global brand guidelines to build five distinct visual dimensions: Create, Dream, Crave, Indulge, and Connect.

• Localization: Grounded the abstract concept for the Dubai audience by anchoring each dimension with an iconic UAE landmark.​

 

The Execution

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• Concept & Story: Storyboarded the overarching narrative, localizing each abstract beauty dimension by pairing it with an iconic UAE landmark.​

• Hybrid Workflow: Engineered an agile solo pipeline, utilizing AI generation for foundational design elements, then refining and compositing via Adobe Creative Suite.

• Experiential Scale: Directed and formatted all motion assets for social media, live VJ visuals and the 360-degree Al Wasl Dome projection.